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Pomegranate market
As of now, it’s Pomegranate located in the Midwood neighborhood of Brooklyn, NY. The 20,000 square feet of shopping space includes aisles full kosher gourmet foods. An article from New York magazine calls Pomegranate a “kosher gourmet megastore.” The supermarket seems to be a cross between Whole Foods and Trader Joe’s.

Unlike other specialty markets, Pomegranate caters to the thousands of Orthodox Jewish families living in New York City. The store has three kitchens: dairy, meat, and parve (fish, vegetables, fruit and grains). Each has its own on-duty full-time rabbi. Customers can choose from a rich selection of freshly baked challah and homemade cheeses to aged prime beef-rib steaks to an olive bar and sushi bar. The gourmet food market is an obvious business trend. Is the kosher version of Whole Foods the new trend?

I live in Brooklyn, not far from Pomegranate, and I see several smaller gourmet kosher markets on Kings Highway. The prices are not cheap. So, I do not think that Pomegranate will have a hard time competing with existing stores. You can now visit the supermarket that’s located on Coney Island Avenue at the corner of Avenue L.

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