Will Time Warner beat out Microsoft for Yahoo?

Filed under: Deals, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Time Warner (TWX)

Will Time Warner Inc. (NYSE: TWX) beat Microsoft Corp. (NASDAQ: MSFT) for Yahoo Inc. (NASDAQ: YHOO)?

According to the Wall Street Journal, talks between the two companies have “heated up recently.” Maybe the discussions have obtained a heightened sense of urgency now that Microsoft CEO Steve Ballmer has threatened to make his company’s unsolicited bid for Yahoo hostile. Ballmer has given Yahoo until April 26 to respond to the offer. No doubt that deadline will not be the last line in the sand to be drawn.

I still give Microsoft the edge in this contest. The software maker wants Yahoo in the worst way, offering $44.6 billion, or $31 per share, for the beleaguered Internet portal. Time Warner also is under pressure from shareholders to turn around AOL. But unlike Microsoft, it doesn’t feel the force of Google Inc. (NASDAQ: GOOG) breathing down its neck. I would be surprised if Time Warner would match Microsoft’s offer for Yahoo.

I also sincerely doubt that Time Warner shareholders would jump for joy if this deal were to happen. While merging Yahoo and Time Warner’s AOL makes sense on some level, it would do little to boost the media conglomerate’s share price unless it was accompanied by a spin-off. The headaches such a deal would create would be enormous. Merging MSN and Yahoo would be no picnic either.

Even in a Microsoft/Yahoo deal, MSN would likely cease to exist. Advertisers would never tolerate the duplication of content if Microsoft were to buy Yahoo. Shareholders, who argue that Microsoft is wasting its time chasing Google, wouldn’t tolerate it either. Massive layoffs at MSN would result to keep shareholders off Microsoft’s back.

Ballmer needs to remember the ancient proverb of being careful what he wishes for because he might get it.

Freelance writer Jonathan Berr edits the blog Ketchup and Eggs.

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