One of the best ways to increase traffic to your website is to look at it through the eyes of a searcher.

Take a look at the top 10 pages on your site in terms of search traffic from Google and see what keywords people are using to find those pages. Do a search for those keywords yourself, what do you see?

Is your site number one? Does your title look right? How about the snippet? There is always room to make your title or snippet more “click able” and attractive to searchers, getting a 20% higher click through rate on your top 10 pages can have a huge effect on traffic.

Taking this a step further you can use a keyword tool to see what other phrases related to your top pages people search for and alter your title tags to include those phrases. Targeting two terms is always better than one.

Sometimes these small tips can have a huge effect.

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This entry was posted on Sunday, February 17th, 2008 at 9:42 am and is filed under Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.