Most websites that rank highly in Google are old and well established sites that haven’t gained any new links for months or even years. These websites receive a huge amount of search traffic from Google without producing anything remarkable thanks to the trust Google places on old sites.

Compare this to the thousands of new websites with generous budgets for viral marketing & content creation that don’t rank anywhere. It’s clear that the gap between old and new is too large for Google to ignore for much longer. The search results are stale and out of date with social media becoming the best way to find new content.

New sites are being linked from social news sites and blogs every day with thousands of visitors arriving from the most popular links. Older sites only get their traffic from Google and never do anything newsworthy or interesting. Why should they continue to get traffic?

Why is an old site automatically better than a new site? How long will this situation keep going?

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This entry was posted on Sunday, February 17th, 2008 at 9:43 am and is filed under Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.