Filed under: Audio/Video, TV, Home Audio, Home Video
Rocky always refused to go down, even if his face got beaten into Hamburger Helper. Despite looking like Rocky sans the steadfastly loyal fan base, the folks behind HD-DVD are trying to get that cinematic comeback-when-the-chips-are-down win… or at least some sort of moral victory.
Wired reports that Toshiba, one of the companies that’s backing HD-DVD, has paid $2.7 million for a 30-second commercial airtime spot during this Sunday’s Superbowl. This is very strange news indeed, considering most people — including consumers in January — have already decided that HD-DVD is dead.
Perhaps this is Toshiba’s way of saying that it’s going the distance, no matter the facts. Maybe the HD-DVD player manufacturers are determined to carve some sort of new niche as the cheaper, downmarket alternative to Blu-ray’s pricey and flashy product. Time to cue the inspirational soundtrack…
From Wired
Related Links:
- HD DVD’s Long Walk Back to the Locker Room of Shame
- It’s Finally Time to Pick Blu-ray Over HD-DVD
- High-Def Adult Movies Coming to Blu-ray
- HD DVD vs. Blu-ray Format War Gets Violent
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