Filed under: Rumors, Competitive strategy, Google (GOOG), Apple Inc (AAPL), Smartphones, Technology
With Google (NASDAQ: GOOG) set to bid billions in next month’s FCC wireless auctions, will the search giant be joining with any other company to wrestle control of the wireless industry into another direction? Google’s CEO does sit on the board of Apple (NASDAQ: AAPL), of course. But the question just posed will be answered pretty darn soon as many of us sit on our heels.
This past week, Google released a new “entry point” for its most popular services that runs on Apple’s iPhone and gives near-immediate access to its prominent services: Google Maps, Gmail, Docs & Spreadsheets, Calendar and more. What is Google up to? Colluding with Apple to make the underlying wireless carrier service on the iPhone mostly irrelevant? Yes.
If you have an iPhone or even an iPod Touch, visit Google.com to see all the new goods. It’s not a software download, but a presentation that gives access to all of Google’s better products from one touch screen. But I ask again — is this Google’s way of muscling into Apple’s territory, or using the iPhone’s Safari web browser to make each iPhone user a complete Google convert? A little of both, I suppose — and it’s a great move for Google, given the ubiquity of the iPhone, still just in its infancy.
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