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Pete Hickey is your average red blooded Canadian guy - the type of guy that Mom wants every girl to bring home for dinner:

Guy with axe

But Pete wasn’t content with just his charm and good looks - he had a burning question that had to be answered: “has anyone ever really tested [the theory that facial hair makes you warmer]?” Realizing that two people might have different sensitivities to temperature, Pete took it upon himself to be his own experimental control:

Half beard

His results? Facial hair makes you warmer, is more comfortable, and reduces wind resistance. I’m sure he also found that having half a beard vastly increased his dating prowess and social allure. Take it from me guys - ladies go for that look.

Read Pete’s whole ordeal at his Beard Site .

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